Green Square PPC Case Study

3 Months Report

11.3K

Clicks

397K

Impressions

209.50

Conversions

₹1.2K

Cost/Conv.

Green Square 3 Months PPC Case Study

The primary objective was to enhance brand visibility, drive high-quality traffic to the website, and ultimately convert this traffic into potential homebuyers through a strategically optimized PPC (Pay-Per-Click) campaign. We focused on generating leads while maintaining an optimal cost per conversion.


Challenges:

  • Competitive Real Estate Market: Navigating through Thane’s competitive real estate landscape required a fine-tuned PPC strategy to stand out from similar projects.
  • Budget Efficiency: Maintaining a high return on ad spend (ROAS) by efficiently managing the budget while generating substantial, high-quality leads.
  • Lead Generation Consistency: ensuring consistent engagement and lead generation despite fluctuating market conditions and seasonal trends in real estate.

Performance Breakdown

11,300 Clicks:

  • The ads gained 397K impressions, maximizing brand exposure and significantly improving Green Square’s visibility among potential buyers in the Thane area. This wide reach played a key role in generating awareness for the property.

209.50 Conversions:

  • The campaign generated over 209 conversions, which translated into a steady stream of inquiries and lead generation. These conversions came from form fills, brochure downloads, and direct calls initiated through the ads.

₹1.2K Cost per Conversion:

  • The campaign successfully maintained a cost per conversion of ₹1,200, demonstrating the campaign's efficiency in balancing costs while driving valuable leads. This was achieved through continuous optimization of ad placements and targeting strategies.
Digital Marketing Services

Key Takeaways

Digital Marketing Services
  • Refined Audience Targeting: The strategic use of geo-targeting and precise audience segmentation was key to attracting relevant, high-intent users to the Green Square Thane project.
  • Continuous Optimization: Ongoing A/B testing and bid adjustments ensured that the campaign remained agile, responsive to market conditions, and consistently optimized for better performance.
  • High Lead Quality: The leads generated from this campaign were of high quality, with users actively seeking information about purchasing properties, thereby improving the overall ROI (Return on Investment).

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