Pay-Per-Click (PPC)
Management Services

Increase your brand awareness and boost your Business ROI With Top-Rated Google Ads Agency

Digital Homeez helps clients manage their PPC campaigns towards their goals

From Google Ads to Facebook ads, we help our clients reach their buyers on the paid platforms that are most effective. Over the years we’ve managed millions of dollars of PPC budget and we’ve learned what makes a great relationship between a client and their PPC agency. We’ve built our PPC management program based on what gets our clients the best results while providing the ultimate level of transparency.

Paid Media Management Services

PPC Strategy & Consulting

Maximize the return on investment (ROI) of your paid digital advertising spend with a holistic strategy that applies cross-platform, data-driven intelligence to continuously improve the performance of your ads.

Paid Search

Drive qualified leads with paid search ad campaigns. We manage and optimize paid search ads on Google and other search engines such as Bing.

Paid Social

Reach your audience where they spend time online with targeted paid social ads on all major social platforms, including YouTube, Facebook, Instagram, LinkedIn, Twitter, TikTok, and others.

Remarketing/retargeting

Capitalize on audiences that have already engaged with your ads and/or website through remarketing and retargeting campaigns across search engines and social platforms.

Landing Page Creation

Convert more paid traffic into leads and revenue through conversion optimized landing pages that will drive results.

Display network

Reach more people in more places and target new affinity audiences that your paid search ads might miss with ads placed on Google’s display network.

Ad Creative

From ad copy, images, and video to landing page copy and design, we create all the digital assets you need to make your paid ads eye-catching and compelling.

Conversion Rate Optimization

Maximize conversions and minimize costs with paid digital advertising conversion rate optimization (CRO).

–28%

Decrease in
Cost-Per-Lead

+30%

Increase in eCommerce Sales

+40%

Increase in Click Through Rate (CTR)

–35%

Reduction in Cost Per Click (CPC)

Our Process

Sign off on media plan

product solution and investment level based on customer marketing goals

Readiness checklist

Website readiness, Complete Billing setup & tracking and Share creative assets

Campaign set up

based on the business conversation and marketing goals defined

Launch call

Onboarding specialist will get in touch to review the campaign built and activate it

Optimize

Onboarding specialist will get in touch along the next months to keep track of your results and optimize your account

Partnership roadmap: what success looks lik

Define MO:

  • Align on a holistic marketing objective, and establish goals and KPIs for the partnership
  • Map out conversion journey and customer lifetime value

Set Up Account:

  • Conversion tags and tracking solutions are implemented to effectively measure the customer journey and campaign impact
  • All Search / Display / Video creatives are shared with Google team in advance of launch

Launch:

  • Launch campaigns that are best suited to deliver your MO and KPIs
  • Allow account to serve and gather strong data volume with minimal intervention or changes

Learn:

  • Leverage machine learning with Smart Bidding to stabilize and auto-optimize towards and drive more efficient traffic (CTR, Bounce Rate) and CPA
  • Implement hygiene best practices

Grow:

  • Scale spend on campaigns as they progress towards a profitable ROI; factor in LTV
  • Launch new products to expand reach and diversify marketing mix
  • Optimize keywords, creative, targeting; use Drafts & Experiments

Complete Program:

  • Campaign results are sustainable long-term
  • Partner has strong understanding of Google Ads products and navigating the UI

What’s Included in Monthly PPC Management?

Our agency’s PPC management services include the following tasks as part of monthly management:

  • Bid Management
  • Landing Page Performance Review
  • Ad Placement and Targeting Adjustments
  • Cost and Performance Analysis
  • Geo-targeting Improvements
  • Check In Calls/Meetings
  • Keyword Management
  • Monthly Campaign Performance Report
  • Ad Copy Optimization and Testing

PPC Setup Process

When we first talk with new companies, they always ask how we plan to onboard their account. So, here’s how we do it:

Digital Homeez prides itself on a tested and proven process that delivers consistent results. The first step of onboarding any new PPC account starts with requesting the client fill out questionnaires, not only about PPC, but about their target buyers, and their competition. We’re more than PPC managers, we’re marketing strategists who take a holistic view of any marketing challenge.

Our first step is to always assess and evaluate the current condition of the PPC account we’re taking over. Digital Homeez has created a custom PPC account audit process and checklist based on years of analyzing accounts. This audit helps us shine light on low hanging fruit opportunities, as well as points out potential red flags. We breakdown the current account to learn as much as we can from past performance, and then benchmark all KPIs as a baseline.

It’s important to start things off on the right foot. Every new client receives a kickoff meeting with the full team to review our timeline and walk through each step of the setup process. We also use this meeting for discovery where we review completed questionnaires.

If we’re running a search campaign, our next step is perform keyword research (based on any missing opportunities found in the audit). We break our proposed new keyword list down into groups and submit back to the client for approval before inputting keywords into the account.

This step includes optimizing all the various account settings, such as: Campaign setup, Ad Group setup, Ad Copywriting & Testing setup, Match Type setup, Extensions setup, Bids setup, Goal Tracking setup, Call Tracking, Ad Design (for display and remarketing campaigns), Negative Keywords setup, and Audience/In Market Targeting setup

Writing PPC ads is a balance of art and science. The ads need to be persuasive, yet informative, yet direct, all within very tight character limits. Luckily Digital Homeez has a team of experienced copywriters who have been writing PPC ads for years. We also consistently test ad copy to determine what works best, so we have an arsenal of data to build off of.

If we’re running display campaigns, Digital Homeez will design multiple flights of ads in the chosen ad platform’s recommended ad size dimensions. Our ads are designed to be enticing and eye-catching, while still representing our clients’ brand.

The ads are only half the equation. To have meaningful PPC success, the ads need to drive users to a landing page that will convert them. Digital Homeez will help write, design, and develop best practices landing pages for your campaigns. We’ve formed our own landing page best practices based on years of testing different landing page formats.

Digital Homeez creates a custom dashboard report for each client. To start off, Digital Homeez imports in all historical data and then we update our main dashboard report every month. Digital Homeez reports on metrics in plain english. We pride ourselves on reporting in the language of your business (leads, sales) and we don’t try to mislead you with vanity metrics. We provide and review reports with clients on a monthly basis. That said, you’ll always have full access to your account and can log in at any time to review metrics.

It’s critical that we’re constantly communicating with our clients about the status of their PPC campaigns. Therefore, we schedule weekly (or monthly) calls/meetings to provide status updates. The size of the campaign and budget will determine if a weekly check in is required, or if a monthly check in will do.

Want to Get a PPC Management Proposal from Digital Homeez

Think we might be a good fit? Let’s talk about it. Fill out the form on this page and we’ll set up a call to see if we can help.

About

At Digital Homeez, our goal is to transform concepts into amazing digital experiences rather than just lines of code. Being an expert digital marketer, we take great pride in being able to realise your vision. With our in-depth knowledge of website creation, we're dedicated to offering solutions that not only meet but also beyond your expectations.
Our highly skilled staff of web developers and digital marketers in Lucknow allows us to offer outstanding solutions in a transparent way.

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