Real estate in Bangalore has been growing rapidly over the past decade. With the rise in IT parks, infrastructure development, and demand for residential and commercial spaces, property developers are looking for new ways to connect with potential buyers.
Digital marketing, especially Meta Ads (Facebook + Instagram), has proven to be one of the most effective channels for generating high-quality real estate leads. This case study highlights how Meta Ads were used to run a targeted lead generation campaign in Bangalore for a real estate client.
The campaign successfully generated 96 high-quality leads with an average Cost Per Lead (CPL) of ₹229 and a total ad spend of ₹21,998.
Project: Lodha Sarjapur Road, Bengaluru | 3 & 3.5BHK Staring from ₹1.79 Cr*
The real estate channel partner wanted to achieve the following objectives:
Collect details of people genuinely interested in buying property in Bangalore.
Keep the CPL within an affordable range while maintaining lead quality.
Drive maximum inquiries that could potentially convert into site visits and property bookings.
The campaign was designed to focus on people actively searching for real estate options in Bangalore, especially in the premium and mid-segment property range.
To achieve the set goals, an instant form lead generation campaign was designed in meta-ads with the following strategy:
The campaign performance was tracked continuously, and optimizations were made to achieve the best results.
Performance Breakdown
| Metric | Result |
|---|---|
| Leads Generated | 96 |
| Cost Per Lead (CPL) | ₹229 |
| Total Spend | ₹21,998 |
| Conversion Potential | High (70%+) |
Conclusion and Learnings
The campaign shows how Meta Ads can be a powerful tool for real estate lead generation in a competitive market like Bangalore. With the right mix of targeting, ad creatives, and optimization, the campaign delivered excellent results at an affordable CPL.
Final Note
The campaign successfully generated 96 high-quality leads with a strong CPL of ₹229. This proves that Meta Ads are not just cost-effective but also deliver qualified prospects for real estate businesses in Bangalore.