The Mumbai real estate market is one of India’s most dynamic and competitive, making lead generation both a challenge and an opportunity for developers and marketers. With increasing buyer interest in premium residential projects across Powai, Vikhroli, Goregaon, Borivali, Mulund, and other suburbs, digital platforms like Facebook have become powerful tools for reaching qualified audiences. This case study explores the performance of 113 Meta ad campaigns run for multiple developers, analysing strategies, cost efficiency, and results that demonstrate the effectiveness of digital marketing in driving real estate leads in Mumbai.
| Category | Data / Insights |
|---|---|
| Market Context | Mumbai’s competitive real estate market — focus on premium residential projects in Powai, Vikhroli, Goregaon, Borivali, Mulund, Chandivali, Bhandup, Kanjurmarg. |
| Objective | Generate high-quality, cost-efficient leads for multiple developers through Meta Ads. |
| Key Goals |
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| Platform Used | Meta Ads (Facebook Ads Manager) |
| Campaign Types |
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| Attribution Setting | 7-day click or 1-day view |
| Targeting |
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| Number of Campaigns | 113 active campaigns (excluding deleted) |
| Total Budget / Spend | ₹18,39,896 (₹18.39 Lakhs) |
| Total Impressions | ~1,972,876 |
| Total Leads (Approx.) | Thousands (exact number not specified) |
| Cost Per Lead (CPL) Range | ₹85.80 (lowest) → ₹442.88 (highest) |
| Top-Performing Locations | Goregaon, Borivali (best CPL efficiency) |
| High-Volume Locations (Higher CPL) | Powai, Chandivali |
| High-CPL Builders (Due to Competition) | Lodha, Nahar, Adani |
| Ad Creative Focus |
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| Key Learnings |
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| Insights on Performance |
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| ROI Observation | Lower-CPL campaigns drove better overall cost efficiency and improved lead quality mix. |
| Conclusion | Strategic Meta Ad execution generated thousands of high-quality real estate leads across Mumbai. With ₹18.39 Lakhs spent and CPL ranging ₹85–₹442, digital ads outperformed traditional marketing when optimized for hyper-local relevance and cost control. |
The campaign series demonstrates how strategic Meta Ads execution can generate thousands of high-quality real estate’s leads in Mumbai. With over ₹18.39 Lakhs spent, the campaigns captured leads across multiple micro-markets, proving that digital ads outperform traditional real estate marketing when optimized for cost efficiency and hyper-local relevance.