Key Takeaways
Increased Conversions:
- The campaign resulted in 108 conversions, a strong indicator of effective lead generation in a competitive market.
Strong click-through rate:
- With 2.56K clicks from 36.6K impressions, the ads successfully captured user attention, demonstrating effective targeting and ad messaging.
Cost per Conversion Management:
- Despite the competitive real estate market, the cost per conversion was kept at ₹2.17K, balancing the budget with the need for quality leads.
Steady lead flow:
- The campaign maintained consistent performance over the period, keeping lead generation steady, which is crucial for ongoing sales efforts.
Opportunities for Optimization:
- While the conversion rate was strong, there is room for improving the cost efficiency by refining audience targeting and experimenting with new ad formats.
This PPC campaign for Pooja The Harvest successfully drove traffic and conversions while maintaining a controlled cost per lead, setting the foundation for ongoing optimization and growth.
